No Scrum No Win promoted to Top14!
OK, this may not be like Nike signing Michael Jordan, but No Scrum No Win (NSNW) has teamed up AGEN who have just won promotion to the TOP14
for the coming season!
What it means
This means that NSNW (No Scrum No Win) products - tee-shirts, hoodies, snapbacks - will be for sale at the AGEN retail store in the centre of rugby-mad town in the South of France. This will also see NSNW establish a close working relationship with the AGEN forwards (more on that in a later post)!!
Apart from a sales point of view, this is an important statement of confidence in the brand and what the brand stands for (scrums, forwards, scrummaging, the ONLY brand for rugby forwards...).
How it happened
A few weeks ago one of the AGEN props ARTHUR JOLY
contacted us. AGEN's promotion to the Top14
was almost certain and he wanted to celebrate that by offering something original to his team mates (and scrum coach!).
Arthur JOLY did a short stint a few years ago at LONDON WELSH
as well as the Paris based club STADE FRANCAIS
. But for the past few years he has been a foundation block of the AGEN scrum.
To make a long story short, Arthur ordered some of our NSNW Snapbacks
which were customised with the AGEN club logo (see image). They were an immediate success and very soon AGEN fans were asking where they could get them. Arthur kindly put the manager for the AGEN RUGBY STORE in contact with us and it went from there.
Top14 & European Challenge
It's also kind of cool that fans of Gloucester Rugby
, & Zebre Rugby who will travel to Agen for the European Challenge games of the 2017/18 season will be able to check out some of the No Scrum No Win range whilst roaming the streets!
It's been a terrific experience and hopefully we can repeat the success with other clubs - here in France and elsewhere! We want to take this opportunity to say a big "Merci" to Arthur Joly
for making this happen and we wish him and AGEN all the best for the coming season.